‘The Founder’, the man who created the world’s largest fast-food empire

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The great asset of ‘The Founder’ is his willingness to challenge this traditional and often annoying dramatic logic that the protagonists of the films – especially those based on real lives – must be gentle and heroic figures . Here, the hero is essentially a vampire, a type endowed with a unique ability to detect, amplify and appropriate the contributions of other people with more talent and more principles.

We talked about Ray Kroc , who transformed a neighborhood hamburger into the world’s biggest fast food empire, and in the process crushed two honest businessmen named Dick and Mac McDonald . On his way to planetary triumph and monstrous fortune, Kroc not only stole the idea – to use the principles of mass production in the preparation of hamburgers – and the surname; Ultimately, kicked them out of business. The title of the film, in fact, is pure irony.

While recreating the facts, the director John Lee Hancock opts for a strictly conventional narration. There is no trace of visual or structural watermarks. In a somewhat coarse and repetitive way, he plays the battle between a couple of brothers who represent the hard work, the integrity and the value of the community, on the one hand, and a man obsessed with achieving the greatest success possible , who falls, for other.

Contemplating the evolutions of Kroc, a laughingstock turned into a tycoon who uses jingoism and lies to build a myth around himself, although, on the other hand, ‘The founder’ in no Moment is set in the kind of fierce satire of capitalism that its premise could easily propitiate . He does not put Kroc on a pedestal, but his goal is not to destroy his figure either. And it’s okay, so be it. In fact, it is in that tonal control, in the ability to put our sympathies in question, that Hancock-brooded by a stupendous performance of Michael Keaton-is particularly clever. Scene to scene, honors the decency and humility of the McDonald’s.

After all, Kroc did not see himself as a bad guy; No villain is aware of it . And during the first part of ‘The Founder’, we are urged to empathize with him and wish him to be overcome, to triumph. And as he continues to smile at those around him, the fangs begin to pop out, the same thing happens to the movie. ‘The founder’ goes from portraying a dreamer to portraying a despot, but in the process at no time changes brush . And when the jovial music and the planes full of light and color are put at the service of such a Machiavellian character, the result is deliciously disconcerting. It’s as if Hancock did not allow us to see Kroc as a malnacido, and that makes his acts more toxic.

In any case, the film has nothing to do with the kind of frontal attack on McDonald’s that for example carried out the documentary ‘Super Size Me’. Although it is melancholy for what the company could have been and was not, on the other hand makes clear that the only thing that makes it interesting is what it did become. ‘The founder’ at no time reflects on the consequences that had the foundation of McDonald’s. It does not examine the effects of the increasing ubiquity of fast food on people’s health, the world economy, and the environment, and does not seem to have any opinion as to how the golden arches company helped to establish A culture in which speed and efficiency have replaced quality.

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