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We talked about Ray Kroc , who transformed a neighborhood hamburger into the world’s biggest fast food empire, and in the process crushed two honest businessmen named Dick and Mac McDonald . On his way to planetary triumph and monstrous fortune, Kroc not only stole the idea – to use the principles of mass production in the preparation of hamburgers – and the surname; Ultimately, kicked them out of business. The title of the film, in fact, is pure irony.
Contemplating the evolutions of Kroc, a laughingstock turned into a tycoon who uses jingoism and lies to build a myth around himself, although, on the other hand, ‘The founder’ in no Moment is set in the kind of fierce satire of capitalism that its premise could easily propitiate . He does not put Kroc on a pedestal, but his goal is not to destroy his figure either. And it’s okay, so be it. In fact, it is in that tonal control, in the ability to put our sympathies in question, that Hancock-brooded by a stupendous performance of Michael Keaton-is particularly clever. Scene to scene, honors the decency and humility of the McDonald’s.
In any case, the film has nothing to do with the kind of frontal attack on McDonald’s that for example carried out the documentary ‘Super Size Me’. Although it is melancholy for what the company could have been and was not, on the other hand makes clear that the only thing that makes it interesting is what it did become. ‘The founder’ at no time reflects on the consequences that had the foundation of McDonald’s. It does not examine the effects of the increasing ubiquity of fast food on people’s health, the world economy, and the environment, and does not seem to have any opinion as to how the golden arches company helped to establish A culture in which speed and efficiency have replaced quality.