The Stanislaus County Health Services Agency Tobacco Education Program and the Protecting Health And Slamming Tobacco (PHAST) Youth Coalition will be celebrating Galaxy Theater’s adoption and implementation of its policy to show anti-smoking Public Service Announcements (PSAs) before the showing of movies in all of their viewing rooms. This is a voluntary policy adopted by the theater.
Approximately 200 PHAST members from 32 local high schools will be gathering at Galaxy to celebrate this great milestone, and watch the PSAs for the first time. These PSAs were developed and produced by PHAST members from Gregori, Keyes to Learning Charter, Johansen, Modesto, Oakdale and OrestimbaHigh Schools. Galaxy Theater management is to be applauded and congratulated for its leadership in the adoption of this policy to protect the health of the youth in Stanislaus County.
The purpose of the PSA policy is to counteract the high levels of tobacco use exposure in films to teens. Each year in the United States more than 440,000 people die from smoking related diseases. A study conducted by UCLA in 2011 has resulted data that lists StanislausCounty’s adult smoking rate of 15.0%, compared to California’s rate of 13.6% and 90% of those adult smokers began smoking their first cigarette by age 18.
Teenagers who are heavily exposed to onscreen smoking are approximately two to three times more likely to begin smoking than youth who are lightly exposed. Experts estimate that up to 390,000 teens can be recruited as new smokers when exposed to on-screen smoking, 120,000 of whom will eventually die due to tobacco related diseases. It is anticipated that this PSA policy will counteract the impact on teen exposure to tobacco usage in films.
The event will be on Wednesday, April 24, 2013, 4:00p.m. – 7:00p.m. at
2525 Patterson Road