Ceres, CA – The Ceres Police Department has partnered with local McDonald’s restaurants and Valley Printing to announce a new summer program: the Positive Action Summer of Safety or “PASS” program. The purpose of the PASS program is to provide positive reinforcement for our law-abiding youth who catch the attention of our officers by acting responsibly. Ceres Police Officers will be providing coupons for a free sundae or ice cream cone from a Ceres-area McDonald’s restaurant when young people are observed following basic traffic safety guidelines, wearing their helmet, safely crossing the street using a crosswalk, and acting as good role models in our community.
“We are excited to launch this program and think it will be a great way to recognize the children in our community for simply doing the right thing,” said Ceres Traffic Officer Keith Kitcher, who took the initiative to implement the program in Ceres. “With the help of McDonald’s and Valley Printing, as well as our community members, we are looking forward to a happy and safe summer.” Ceres Police Chief Art de Werk said, “I am enthusiastic about all the positives associated with this program. Here we have a police officer using a creative technique to achieve the goal of traffic safety, and at the same time, local government is collaborating with business in a partnership arrangement. It is all good,” stated Police Chief Art de Werk.
The coupons for the PASS Program were printed and donated by Valley Printing and expire on Nov. 1, 2013. They are redeemable at the following Ceres McDonald’s locations:
• 1500 Mitchell Rd.
• 1280 E. Whitmore Ave.
• 1324 E. Hatch Rd.
• 1670 Mitchell Road (inside Wal-Mart)
Local McDonald’s franchise owners Mike Jevert and Dennis Graspointner participated in the development of this program and are happy about the new partnership with the Ceres Police Department.